Case study 19 · Vape Dojo · Delivered

A trustworthy storefront in a skeptical category

Vape retail website and subscription shopping experience

Role Project management & UX design

Client Vape Dojo — vape retailer since 2011

Scope E‑commerce UX · subscriptions · age-gated flows

Status Delivered

The project

Vape Dojo is a long standing vape retailer founded in 2011 with a mission to offer high quality gear, premium juice blends and competitive pricing through a clean, easy to use digital experience. After years of growth, multiple retail locations and the launch of a state of the art juice lab, they needed a modern website that matched their reputation for quality and reliability. The brand wanted to move away from outdated, hard to navigate vape sites and provide customers with a trusted, streamlined way to shop, explore flavors and learn about their products.

I led project management, UX design and development oversight for their full website redesign. I created wireframes, navigation structures and product flows focused on clarity, ease of shopping and customer retention. I also helped design their Subscribe and Save experience, allowing customers to set delivery schedules and receive automatic discounts on recurring orders. The final site delivers a polished, user-friendly e‑commerce experience that highlights Vape Dojo's premium juice line, competitive pricing and strong customer service.

Fig. 01The brand system at a glance — the real Vape Dojo and Dojo Delivers marks, palette hexes sampled from the logo and page designs, the primary navigation as designed, and the 18+ verification gate that fronts the storefront.

Vape Dojo Homepage — Fig. 02The full site in one window — 13 screens. Swipe or use the arrows to move between pages; tap any screen to view it full size.

Vape Dojo Product Details — Fig. 02The full site in one window — 13 screens. Swipe or use the arrows to move between pages; tap any screen to view it full size.

Brand & marketing

The Vape Dojo identity is a dragon-and-ribbon lockup with a brush-drawn logotype, carried by a tight palette of dragon red (#ED1F24, with UI reds #E40E18 and #C21117), charcoal (#2E2E2E), light gray (#DCDCDC) and white. The same dragon and ribbon system extends to the Dojo Delivers fulfillment mark. On the site, headings and interface labels run in an uppercase geometric sans with wide tracking, and every session begins at a full-screen “Adults Only (18+)” age-verification gate before any storefront page renders.

Because this is an age-restricted retail category, the boards below document the design system itself rather than promotional material — the real logo files, palette hexes sampled from the logo and page designs, and the site's navigation and screen inventory taken verbatim from the designed pages.

Vape Dojo site architecture board: age verification leading to the homepage and eight navigation destinations, with the full inventory of designed screens and modal layers — Fig. 03Information architecture documentation — the age gate fronting the session, the navigation rails, and the full inventory of designed screens and modal layers, with all labels taken verbatim from the page designs.