Bright MLS Platform Transformation

Bright MLS, one of the largest multiple listing services in the U.S., was evolving from a traditional data provider into a modern technology organization. As Lead Product Designer, I helped drive this transformation by introducing a repeatable UX process, validating new product concepts, and improving usability across core platforms.

I provided comprehensive UX/UI design and consulting services, collaborating with cross functional teams spanning Product, Engineering, Marketing, and external vendors to align business goals with user needs across the platform serving 100,000+ real estate professionals.

As Lead UX Product Designer on the product team, I guided overall UX strategy and the full design process, helping move the platform from Bright MLS 2.0 to 3.0. I worked closely with stakeholders across the business to align goals, clarify user needs, and shape a cleaner, more modern product experience.

I also supported multiple departments, partnered with engineering to ensure strong execution, and led user research through interviews, office visits, and testing sessions. This mix of design leadership, cross-team collaboration, and research informed better decisions and raised the UX maturity.

The year started with shifting priorities, unclear processes, and very little UX structure. I led the research needed to uncover real pain points, align internal teams, and bring UX into their business operations. Through in depth conversations with Brokers, Agents, and Appraisers, I learned their pain points, what they deal with daily, and what they truly need.

Using everything we learned from research, I built out a repeatable UX lifecycle that really became the backbone of Bright's 3.0 design maturity. The flow focused on rapid prototyping and iterative design, allowing us to test ideas quickly, gather real feedback, and refine the work based on actual user behavior and real world use. It helped get everyone aligned around a shared process, cut down friction between design and development, and created a cleaner, more consistent way to deliver user centered improvements across the platform.

Worked closely with eight teams across the organization to deliver cohesive design solutions, ensuring a consistent, user friendly experience across all BrightMLS touchpoints and keeping the platform aligned as it scaled.

By the end of 2020, the UX practice had become a structured and measurable part of the organization. The work I led improved the experience for more than 100,000 users, and the research backed designs we introduced continued to guide product updates across the platform. This included simplifying complex workflows, refining core listing features, and collaborating across teams to ensure every improvement reflected real user needs.

Across the organization, my focus was on building scalable systems that addressed immediate pain points while supporting long term growth. I partnered with product, engineering, and business stakeholders to unify fragmented experiences, streamline decisions, and align teams around a shared UX vision. This shift moved Bright toward a more strategic, research driven approach, helping the platform evolve faster and deliver a more cohesive user experience.