Aura Outdoor Products

Aura Outdoor Products is a third generation family business known for producing high quality outdoor lifestyle goods through vertically integrated manufacturing. With decades of experience and a commitment to honest pricing, they wanted a modern digital presence that better reflected their craftsmanship and made it easier for customers to explore their product line.

I led the UX design for their new website, creating clear wireframes, intuitive navigation flows and a product centered layout that supports browsing, comparison and purchasing. I also partnered with their development team to guide front end execution and ensure the final build aligned with the user experience goals, resulting in a clean, accessible and user friendly platform.