Youthful Infusions

Youthful Infusions is an all natural vitamin and mineral drink created by Infusion Science, a company focused on high quality formulations that support energy, immunity and overall wellness. They needed a modern, trustworthy digital presence that clearly communicated the benefits of their product and helped customers understand what sets their formula apart.

I led the UX direction for their new website, creating wireframes that simplified the product story and highlighted key value points such as efficacy, quality and natural ingredients. I also managed the project through design and development to ensure a smooth build and a clean, user friendly browsing experience that guides customers from education to purchase with clarity and confidence.