A beloved antiques institution goes online
Shopify redesign for a well known antique brand
Lucketts Store is a well loved antique destination in Northern Virginia, known for its vintage furniture, one of a kind finds and its popular Spring and Fall Markets. What started as a small seasonal fair grew into a major regional event that now brings thousands of shoppers and vendors to the Clarke County Fairgrounds each year. They needed a refreshed digital presence that honored their history while creating a modern, flexible way to browse products and promote their events.
I redesigned their brand experience and built a custom Shopify storefront that elevated product presentation, improved mobile shopping and increased visibility for their markets. The result is a polished, intuitive online store that supports sales year round and strengthens the identity of the Lucketts brand.
The Lucketts brand lives across two sites — luckettsmarkets.com for the Spring and Fall Markets and luckettstore.com for the online store — under one shared identity: the “vintage hip” wordmark, a terracotta, charcoal, sage and cream palette, and a mix of serif and handwritten type (Playfair Display, Bitter and Caveat) that carries from event promotion to product listings.
The brand system sheet and social post templates at the top of this page are set in the Lucketts brand — all copy taken verbatim from the live sites. Below, real project assets: the Fall Vintage Market event badge and the mobile storefront.
