Matt Khan
Case study 17 · Beccah Bartlett · Delivered

A personal brand that books itself

Digital presence and portfolio for a solopreneur

Role UX & brand redesign
Client Beccah Bartlett — yoga, healing & coaching
Scope Identity · booking & checkout flows · onboarding forms
Status Delivered
The project

Beccah Bartlett offers yoga, healing and coaching programs for emotional and spiritual wellbeing. She needed a more polished brand presence and a streamlined digital platform to clarify her offerings, improve the flow of information and make scheduling easier for clients.

I redesigned her site with a user centered approach, focusing on clarity, warmth and accessibility. The new experience includes a cohesive visual identity, simplified booking and checkout flows and custom onboarding forms that make working with her feel seamless from the first interaction.

Beccah Bartlett brand system sheet: serif wordmark, voice lines from the case study, the riverside brand photograph, an earthy palette with hex values sampled from the photography, offering chips for yoga, healing and coaching programs, and the beccahbartlett.com channel
Fig. 01The brand system at a glance — wordmark, voice lines and offerings from this case study, the real brand photograph, and a palette sampled directly from it.
Three square social post templates in the Beccah Bartlett palette: the riverside photo with her name, a deep forest 'Yoga, Healing and Coaching' programs card, and a warm cream booking card with a beccahbartlett.com button
Fig. 02Social post templates set in the brand — the real cover photograph, then two cards using the case study’s own lines and her booking‑first site.
Brand & marketing

The brand leans on what Beccah already has — warm, riverside photography — and keeps everything else quiet around it: an earthy palette of deep forest, olive, sand and river tones drawn straight from that photography, a classic serif for her name and voice lines, and plenty of light, warm space. The tone follows the design goals of the redesign — clarity, warmth and accessibility.

Below, the system at a glance: a brand sheet built around the real cover photograph, and a sequence of square social post templates set in the same palette — every line drawn from this case study and her live site’s address.