Matt Khan
Case study 12 · Stylistic Me · Launched

Making a kids’ clothing subscription make sense

Kids clothing subscription website and brand development

Role Project lead · UX & product design
Client Stylistic Me — kids’ clothing subscription
Scope Subscription UX · brand development · site design
Status Launched — concept to launch
The project

Stylistic Me is a children's clothing subscription service created to simplify life for busy parents by delivering curated, stylish outfits and accessories directly to their door. The brand focuses on high quality pieces, easy seasonal updates and a personalized unboxing experience that helps take the stress out of daily wardrobe decisions. They needed a modern digital presence that clearly explained the subscription model and showcased the value of their service.

I managed the project from concept to launch and served as the UX and product designer for the subscription experience. I created the brand identity, designed the full website and built intuitive user flows that guide parents through selecting a box, customizing preferences and subscribing with ease. The result is a polished, user‑friendly platform that tells the brand story, highlights the product value and supports a smooth, enjoyable subscription journey.

Stylistic Me brand system sheet — gradient wordmark, voice lines, palette swatches, box contents and site architecture
Fig. 01Stylistic Me brand system sheet — gradient wordmark, voice lines, palette swatches, box contents and site architecture
Three square social post templates set in the Stylistic Me brand — Create YOUR Style, Shop for kids clothes the smart way, and Brands YOU Recognize
Fig. 02Three square social post templates set in the Stylistic Me brand — Create YOUR Style, Shop for kids clothes the smart way, and Brands YOU Recognize
Real Stylistic Me campaign creative — the Shop for kids clothes the smart way hero banner and the Shop Spring Trends seasonal promo
Fig. 03Real Stylistic Me campaign creative — the Shop for kids clothes the smart way hero banner and the Shop Spring Trends seasonal promo
Stylistic Homepage
Stylistic Collections
Stylistic Product Details
Stylistic Build Your Own
Stylistic A La Carte
Stylistic About
Stylistic Blog
Stylistic FAQ
Stylistic Contact
Fig. 04The full site in one window — 9 screens. Swipe or use the arrows to move between pages; tap any screen to view it full size.