Vape Dojo

Vape Dojo is a long standing vape retailer founded in 2011 with a mission to offer high quality gear, premium juice blends and competitive pricing through a clean, easy to use digital experience. After years of growth, multiple retail locations and the launch of a state of the art juice lab, they needed a modern website that matched their reputation for quality and reliability. The brand wanted to move away from outdated, hard to navigate vape sites and provide customers with a trusted, streamlined way to shop, explore flavors and learn about their products.

I led project management, UX design and development oversight for their full website redesign. I created wireframes, navigation structures and product flows focused on clarity, ease of shopping and customer retention. I also helped design their Subscribe and Save experience, allowing customers to set delivery schedules and receive automatic discounts on recurring orders. The final site delivers a polished, user-friendly e‑commerce experience that highlights Vape Dojo's premium juice line, competitive pricing and strong customer service.